Steve Madden And Ja Rule Open Up Exclusively About Their Shoe Line

Steve Madden And Ja Rule Open Up Exclusively About Their Shoe Line

It may be a surprise to some, but multi-platinum hip-hop superstar Ja Rule and fashion-footwear mogul Steve Madden have a lot in common — and it’s not just their newly launched shoe collaboration, Maven x Madden.

The duo met through a mutual friend — hip-hop and R&B producer Irv Gotti — and soon, a few trips together to watch the Brooklyn Nets in the NBA playoffs spawned a friendship in which fatherhood, a passion for fashion and life-changing stints in prison emerged as shared experiences.

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