18 Aug Steve Madden x Ja Rule Collaboration Hits Stores
Steve Madden’s exclusive collaboration with rapper Ja Rule, called Maven x Madden, for pre-fall ’15 is now available for purchase. The rapper, who served a short prison sentence ending in 2013, has been busy lately. In 2014, MTV revealed that the rapper and his family would star on a show on the channel called “Follow the Rules” premiering in October. This month, he also released four new singles.
The collaboration was announced in February and debuted at FN Platform in Las Vegas. The line for men features both high and low-top sneakers in a range of colors and textures including leather, suede, metallic details, handcuff eyelets and skeletons. The brand says these details are meant to evoke the obstacles both Madden and Ja Rule have overcome…