17 Jun Stuart Weitzman Announces Gisele Bundchen to Lead Fall Campaign
Stuart Weitzman announced the debut of Gisele Bundchen as the new face of the brand for the fall 2014 advertising campaign. Shot by fashion photographer Mario Testino, the black-and-white images embrace a distinctively minimalist aesthetic while manifesting the intimate relationship between a woman and her shoes.
The seductive Brazilian supermodel was chosen as the new face of the brand because of her international fashion icon status and her unique ability to personify the multi- facets of the Stuart Weitzman woman, from fashion forward trendsetter to sophisticated tomboy to multi-tasking mom to the quintessential girl-next-door. With her lithe physique, bronzed skin and tousled golden locks, Gisele personifies the confidence, empowerment, beauty and ease women feel the moment they slip into their Stuart Weitzman shoes.
In the world of Stuart Weitzman, “sexy” means being comfortable and confident in your own skin, and the campaign captures this essence in a relaxed, effortless, chic way while clearly showcasing the new season’s essential silhouettes. With a spotlight on Weitzman’s trademark boots, in-demand trends including up-to-the- knee boots, combat boots and pointy-toe stiletto ankle boots take center stage. The iconic 5050 boot also gets updated with a ’60s-inspired Mod block heel and a strong stacked high heel.
The international advertising campaign will launch in the United States, Italy, France, England, Dubai, Germany, Spain and Asia. Outdoor advertising (billboards and kiosks) will run in Los Angeles, New York, Milan, Paris and Hong Kong. A behind-the-scenes video and additional creative content will be featured on www.stuartweitzman.com and in Stuart Weitzman boutiques worldwide.