Supra Hires Senior Global Director Of Product

Supra Hires Senior Global Director Of Product

Supra appointed Kara Duffy as the brand’s new senior global director of product. In this role, Duffy will report directly to brand president, Cape Capener, effective immediately and will be based in their new headquarters in downtown Los Angeles.

“Since Supra is rooted and born from skate, I’m excited to have Kara on board as she comes with robust experience and knowledge of the action sports realm,” says Capener. “I’m confident she will be instrumental in our brand’s growth as we move forward to an exciting time with multiple projects coming down the line and our recent move to DTLA.”

As senior global director of product, Duffy will lead the brand’s product team and be responsible for Supra’s product line planning, merchandising, product design and go-to-market strategy for international and domestic operations.

Duffy comes with over 11 years of experience in the footwear and apparel business with a wealth of experience and solid relationships. Most recently, she was global director of footwear operations at DC Shoes/Quicksilver Inc. Before DC, Duffy also held posts at Reebok and Puma AG as product manager.

“I’m excited to be a part of the Supra crew especially at a time of such growth,” says Duffy. “The brand is well-known in the skate and lifestyle communities and I’m happy to be able to help build and contribute to their future success.

Supra operates flagship stores in Santa Monica, New York City, Mexico City, Paris and Tokyo and distributes to over 60 countries through a network of select skate shops and high-end boutiques. Supra is owned by KSGB, also known as K-Swiss Inc., a division of E.Land Group, a privately held Korean company.