17 Sep Swiss Running Brand ‘On’ Launches Sustainable Subscription Service
Swiss-based running brand, On, announced the launch of its subscription-based service to support recyclable sportswear to On customers worldwide.
The subscription service, named Cyclon, will allow subscribers to receive and wear running sportswear and then return end-of-life products back to On in exchange for the latest version. Once the used item is returned, it will be fully recycled by On, who will reuse the materials to create new running gear.
On said the Cyclon subscription service incentivizes customers to participate in On’s sustainability initiative and actively contribute to the brand’s commitment to drive zero waste.
“The Cyclon service is a groundbreaking new way to become more sustainable, while also ensuring the running performance is never compromised for our customers,” explained On Co-founder Caspar Coppetti. “Customers who sign-up today will be the first ones to get the latest in sustainable running technology.”
The brand’s chosen name for the service, Cyclon, is inspired by the circular weather system characterized by spinning clouds, emphasizing the circular nature of the service and the powerful impact it will have on the sportswear industry.
The first product to be released as part of the Cyclon service will be a fully recyclable running shoe – also named Cyclon. The shoe will be available exclusively via a subscription service in the latter half of 2021.
“Making a fully recyclable, performance running shoe is a huge accomplishment, one that we’re immensely proud of,” says On Co-Founder Olivier Bernhard. “But we went a step further. We wanted to show that sustainability and performance go hand in hand. The subscription service enables runners to not only receive one of the highest performing shoes we’ve engineered but to continuously receive the best and most up-to-date shoe technology coming out of our lab.”
Learn more here.