14 Mar The Finish Line Freshens College Hoops Experience
The Finish Line, Inc. added fresh incentives supporting its college hoops spring tournament activations and licensed product story. Bringing focus to its omnichannel experience, Finish Line will offer customers two opportunities to celebrate wins this March: the Finish Line Bracket Challenge for its Winner’s Circle loyalty program members with a top prize of $5,000 and a hyper-relevant #CallYourShot social campaign that will last the duration of the tournament.
Customers register online at finishlinebracket.com to take part. The first tip off is March 17. Prior to that date, participating customers must see the complete rules and make their bracket picks. The retailer will award $5,000 as the top prize. Gift cards will be awarded to the 2nd through 100th place finishers, ranging in value from $500 to $25. Participants can track their progress throughout the spring tourney with a real-time leaderboard.
Finish Line will also deliver fans geo-targeted content surrounding game reactions via social media. Customers are invited to tweet #CallYourShot to @FinishLine with why their team has what it takes to win it all, or how they’re styling in their school colors throughout the journey.