09 Jun The Store That’s Making People Rap For A Pair Of Yeezys
As any true Yeezy Boost fan knows, the shoes are hard to come by. Most retailers are only given a few pairs each release, spurring them to run raffles to randomly choose lucky winners to purchase Kanye West and Adidas Originals’ kicks.
This time around, Huntington, N.Y. store Rise is changing things up. The store has challenged people to submit a 30-second a capella rap on Twitter for the chance to get a pair of the light grey Yeezy Boost 750s dropping June 11.
Footwear News spoke with Rise co-owner Chase Ceparano, who told us that the store has “a number of pairs” to give away. Ceparano said they decided to open the contest up to Twitter users around the world to “engage a global audience,” giving fans outside of Rise’s local community a chance to participate, too.