22 Dec Toms in New York City
In the almost 10 years since founder Blake Mycoskie had the idea to help children without shoes, Toms has rocketed from one man’s passion project into an internationally recognized brand. As a part of its ‘One for One’ business model, Toms has donated more than 35 million pairs of shoes to children in need, all while providing consumers with stylish footwear for men, women, and children, including its signature slip-ons.
As part of the company’s plans to expand its retail presence, this year Toms opened its first flagship location in New York City on Elizabeth Street—a Nolita street that is quickly making a name for itself as a go-to hangout spot for cool footwear and interesting people. Toms’ neighbors include Tory Burch, Bucketfeet and Wolverine Company Store, a store that has hone the art of mixing retail with recreation. The store has hosted a number of events from vintage denim exhibits to free shaves and haircuts by Blind Barber since it opened in 2013. Toms is taking that same community-driven approach to retail, most notably by not filling its storefront with canvas Classics, but with a cozy coffee shop instead.