22 Feb Traditional Customer Service Is Getting a Digital Upgrade
With the recent boom in 3D printing and the launch of Adidas’ robotic Speedfactory, 2016 was the year footwear brands got serious about tech. In 2017, footwear retailers are ready to make the technological leap too—meaning it’s never been a more exciting time to buy shoes.
Take Nike’s extravagant new Soho flagship store in New York City. In a bid to strengthen its direct-to-consumer business, the sneaker giant has unveiled a massive 55,000-square-foot store, spread across five floors, jammed packed with what the company calls “immersive experiences.”
For customers, getting immersed will entail cameras that track their movements at different points in the store. Customers who get on one of the store’s many treadmills, for instance, can get their stride tracked, while other data points like which shoes you purchased will be communicated to the Nike+ app to better recommend products.