Two Ten Footwear Foundation Appoints New CEO

Two Ten Footwear Foundation Appoints New CEO


Contact: Terri Rawson, (781) 736-1525


        Board Taps Shawn Osborne To Assume Leadership Role

WALTHAM, MA (February 18, 2020) — Two Ten Footwear Foundation, the national charitable foundation of the U.S. footwear industry, recently announced the appointment of a new Chief Executive Officer for the organization. Shawn Osborne, former President, CEO and Board Member of Network For Teaching Entrepreneurship (NFTE), will take the lead post effective today.

“I am thrilled to join the Two Ten team and help move the Foundation forward,” said Osborne. “The mission is truly extraordinary. So much amazing work has been done over the past eight decades, but I know we can help even more footwear families and I look forward to working closely with the team, the Board, and industry leaders to expand our reach and impact.”

With a background rooted in technology, and decades of leadership experience in both private and public sectors, Osborne was inspired by his own life experiences to move his professional endeavors into the non-profit arena. “To go to work every day knowing that you and your team can affect positive change in someone’s life is humbling and incredibly inspiring,” he added.

Prior to his position at NFTE, Osborne served as President, CEO and Board Member with TechAmerica, a premier global information and communication technology industry trade association for U.S. companies where he orchestrated a successful merger that resulted in the largest trade association in the sector. During his tenure with Ulticom, Inc., a leading telecom technology and systems solutions provider, Osborne drove revenue from $4M to $60M and raised $200M for initial public and secondary offerings and on the NASDAQ Global Market

“Shawn’s impressive track record of leading teams and driving successful businesses, along with his experience in both for-profit and non-profit arenas and his deep connection to our mission, made him an outstanding choice as CEO for Two Ten,” said Debbie Ferree, President and Vice Chair of Designer Brands and Board Chair for Two Ten. “We are confident that he will guide the organization and its mission and programs forward, and help ensure its legacy continues for another 80 years.”


About Two Ten Footwear Foundation

Founded in 1939 at 210 Lincoln Street in Boston, MA, the Two Ten Footwear Foundation is the national charitable foundation of the U.S. footwear industry. Two Ten provides emergency financial assistance, natural disaster recovery, educational scholarships, counseling services and professional development programs that improve the lives and careers of the country’s 334,000 footwear employees and their families. The only industry-centric foundation in the U.S., Two Ten brings the footwear community together to support each other during times of crisis and ensure a bright future for the industry’s workforce. For more information, please visit