Two Ten Footwear Foundation Names Amazon Fashion as Title Sponsor for Footwear Cares®

Two Ten Footwear Foundation Names Amazon Fashion as Title Sponsor for Footwear Cares®

Two Ten Footwear Foundation today announced that Amazon Fashion has been named as the title sponsor for the second annual Footwear Cares held during the month of April 2014. In its inaugural year, Two Ten’s Footwear Cares program united 68 footwear companies and over 3,000 footwear volunteers across the country in a first-ever, industry-wide community service program to help local charities serving families and communities.

“Amazon Fashion is proud to support Two Ten Footwear Foundation and the Footwear Cares initiative,” remarked Stan Friedlander, GMM of Footwear, Amazon Fashion. “This program will help provide the needed resources to make a lasting impact, on a national level, in the communities in which we live and work.”

“We are excited about the philanthropic commitment that Amazon Fashion has made to help grow Footwear Cares to a month-long program,” said Neal Newman, president of Two Ten Footwear Foundation. “Amazon Fashion really understands that it isn’t just about the shoes, but rather it’s about the people in our local communities who need extra help. This year, with Amazon Fashion, we’ll aim to have over 100 footwear companies and over 5,000 footwear volunteers engaged in a variety of community service projects.”

Through Footwear Cares, Two Ten proudly partners with local, regional and national charitable non-profits to provide a variety of volunteer opportunities to the footwear industry including food pantries, environmental groups, schools and community improvement programs.

Footwear Cares 2013 Highlights
In just one week, the collective efforts of volunteers from 68 companies resulted in:

  •     123,000 meals sorted for food insecure families across the U.S.
  •     384 man hours dedicated to Super Storm Sandy clean up
  •     100 man hours of natural park land clearing to improve forest health and wildlife
  •     120 acres of community parks cleaned up

For additional information about Footwear Cares and Two Ten Footwear Foundation initiatives, please visit [4].

About Two Ten Footwear Foundation
In 2014, Two Ten will proudly celebrate its 75th anniversary as the footwear industry’s national charitable foundation – the only foundation of its kind in the United States. Two Ten is committed to strengthening America’s footwear community by providing emergency financial assistance at times of crisis; college scholarships for footwear employees and their families; community building opportunities; career affinity group networking; and other social and career services.