Ugg Launches Loyalty Program

Ugg Launches Loyalty Program

Ugg has extended its rewards program to its customers nationwide. Coined Ugg Rewards, the program offers incentives for customers to engage with the brand in a number of ways.

Under the point system:

3 points are awarded for signing up at
1 point for adding something to your wish list
1 point for sharing your wish list
1 points for sharing via your social channel
Up to 6 points for purchase

With as few as 10 points, Ugg Reward members unlock their first reward of a $20 Ugg Reward certificate. Rewards Certificates can be applied to any purchase at Ugg retail and outlet stores nationwide or online at

“The retail landscape we play in today is a highly-sensorial, engaging and constantly evolving environment. Successful brands like Ugg realize that loyal customers make incredible advocates. Ugg Rewards is a celebration of the invaluable partnership between a brand and its innermost fans,” said Stefano Caroti, president omni-channel at Deckers Brands.

“Ugg Rewards is based on a simple concept – reward our loyal customers for engaging with us regardless of purchase,” added Carma Caughlan, director of customer engagement and loyalty. “Customers want choice and achievable benefits. Our new program delivers both while adding a layer of community by giving customers the opportunity to collect additional points for social sharing.”