03 Nov Ugg Partners With Footaction, Launches Vic Mensa Campaign
Ugg for Men, a division of Deckers Brands (NYSE: DECK), has partnered with Footaction, a national retailer of apparel and footwear lifestyle brands. The partnership was marked by a fall campaign featuring Grammy-nominated artist Vic Mensa.
The campaign captures Mensa’s style with four looks shot in and around his hometown of Chicago, IL. Beginning this month, a selection of Ugg for Men will be added to the roster of brands sold at Footaction stores and footaction.com.
“I like where the Ugg brand is going,” said Mensa. “They’re open to trying new things and really pushing forward. When someone like me wears Ugg, it’s kind of like repurposing the brand from its original concept, which was made for surfers. I think it’s dope that they’re taking new perspectives.”
“We are honored to partner with Vic Mensa to launch our relationship with lifestyle retailer, Footaction,” said Alice Hampton, senior director of global PR for Ugg. “Vic is an incredible creative talent who brings a unique perspective to our men’s range, which will be sold at Footaction this fall. We could not be more excited to welcome him, and Footaction, into the Ugg family.”
The artist cued up the campaign by enlisting tour photographer Jake Osmun and personal style consultant Zoe Costello.
“Footaction is very excited to offer our customers a premium assortment of Ugg footwear for the fall season,” said Ken Side, vice president, general manager for Footaction. “Launching with Vic Mensa is truly the perfect way to introduce the Ugg brand to our fashion-forward consumer.”
Footaction is part of Foot Locker Inc. (NYSE: FL), a specialty athletic retailer that operates more than 3,400 stores in 23 countries in North America, Europe, Australia and New Zealand.