Ugg Shows At London Fashion Week

Ugg Shows At London Fashion Week

Ugg presented an exclusive collaboration with global fashion house Preen by Thornton Bregazzi. The two-piece collection, which was inspired collaboratively by both fashion brands and features in Preen’s LFW show, is available to buy for spring/summer 2017.

Debuted on the catwalk in London this morning, the two styles combine a modern, playful aesthetic with Treadlite by Ugg technology. Available in black and white, the iconic flatform style has been updated with oversized bows.

Preen by Thornton Bregazzi commented, “The shoes are part of ‘Tokyo Pastel Goths’ and in part the seamless gloss of Jeff Koons manipulations of balloon and bow Art. We worked with Ugg to develop runway shoes that are effortless and edgy, cute and tough, it’s all about the attitude.”

“I know many people will be surprised by this collaboration but we have wanted to work with Preen for some time as we saw a great fit with our core design values. Much like us they have always done their own thing, regardless of trend, and they continue to re-invent the idea of femininity. The product delivers a different fashion edge for us. We are really excited by the results and think our customers will be too,” said Andrea O’Donnell, president, fashion lifestyle, Deckers Brands

The collection arrives in stores and online February 2017.