21 Oct Under Armour Brings Back Jamie Foxx for Curry Two Campaign
Under Armour, Stephen Curry and Jamie Foxx have teamed up again in a new campaign to launch the Curry Two shoe from Under Armour. The shoe, which was first unveiled by Curry during his tour of Asia on the Under Armour Road Show on Sept. 6 in Shanghai, China, will be available at retail globally on Oct. 24.
The new spot, created by award-winning agency Droga5 and entitled “Flash,” illuminates Curry’s unparalleled skill set, which continues to transform the game of basketball. Foxx provides a narrative that poses the question, “How long does it take to change the game of basketball?” The emphatic response is, “.4 seconds,” which is the amount of time it takes for Curry to release a shot, the fastest ever measured. Amidst explosions of light, sparks and smoke, Curry unleashes an array of moves in an explosive sequence, as Foxx narrates his journey to the top and his lasting effect on the sport.
“Stephen is a generational talent and through hard work and self-belief he’s doing things on a basketball court that is impacting how the game is played, coached and seen by fans throughout the world,” said Peter Murray, Vice President Global Brand and Sports Marketing, Under Armour. “This new story, featuring Stephen in the new Curry Two, showcases his dynamic skill set which is inspiring a new generation of basketball players to challenge the foundation of the game and lead the new era of basketball.”
The spot features the “Iron Sharpens Iron” Curry Two, the first colorway of Stephen’s second signature shoe. Available on UA.com, at Under Armour Brand House locations and select retailers around the world on October 24 for $129.99, the new shoe features UA SpeedForm® and Charged Cushioning™ technologies. UA SpeedForm technology allows for a seamless precision fit, while Charged Cushioning absorbs impact and converts it into a responsive burst, offering explosiveness in every step. Additional colorways of the Curry Two will release throughout the season.
For more information, check out UA.com and follow @UABasketball on Twitter, Instagram and Facebook.