28 Mar Under Armour Hosts Design Future Show
Under Armour recently hosted its first-ever Design Future Show at the Baltimore-based world headquarters. The global performance brand searched for top design students from around the country, challenging them to bring their biggest, most creative ideas that showcase the future of design. Students were responsible for bringing the vision of the Under Armour Brand – to empower athletes everywhere – to life through innovative, on-trend, and cutting-edge designs.
Students presented their final concepts to Under Armour’s Chief Design Officer David Dombrow, VP Global Design Engine Noreen Naroo-Pucci and Senior Design Director Nick Cienski for a chance to win a cash prize and an Under Armour Design Fellowship, which will be held in part at the new UA Lighthouse Design and Manufacturing Leadership facility located at City Garage in Baltimore.
“The Design Future Show provides students a rare opportunity to not only present their amazing concepts but truly engage with the entire UA community,” said Dombrow.
Six finalists, three focused on apparel and three focused on footwear, were mentored by select Under Armour designers. The finalists showcased their innovative design concepts and received in-depth feedback from the senior design executives in front of a crowd of Under Armour design, innovation, marketing and creative teammates.
The apparel winner was Chance Manzler of the University of Cincinnati and the footwear winner was Kurtis Hoffman of the College for Creative Studies.
“The creative output from this selection of students was outstanding. Their end to end journey was excellent and redefined standard approaches to design. We experienced world class talent that reset the bar for the next generation,” said Naroo-Pucci.
- Chance Manzler: University of Cincinnati, DAAP
- Corynn McAtee: Parsons School of Design
- Hannah Marcinek: University of Cincinnati
- Chaz Inouye: Otis College of Art & Design
- David Chung: ArtCenter College of Design
- Kurtis Hoffman: College for Creative Studies