Under Armour Makes Senior Leadership Changes

Under Armour Makes Senior Leadership Changes

Under Armour reported the company made senior leadership changes, including hiring Marriott veteran Jim Dausch as EVP, chief consumer officer, effective July 24, and promoting Danny Miles to EVP, chief technology officer. 

The company also announced that COO Colin Browne plans to step down later this autumn and that chief product officer Lisa Collier is leaving in August to pursue other opportunities. The company has initiated for her replacement.

Effective July 3, Dan Leraris, Under Armour’s head of apparel, will begin serving as the company’s interim chief product officer.

The changes support Under Armour’s Protect This House 3 (PTH3) strategy announced in May, designed to “drive more consistent profitable growth and returns for shareholders over the long term.” The company said the strategy focuses on “driving greater global brand heat and delivering elevated design and products to reaccelerate growth in the United States while maintaining positive international momentum.”

“As we continue strengthening our foundation to transform Under Armour faster by driving sharper focus and execution against PTH3, we are delighted to welcome Jim Dausch to our executive leadership team,” said Under Armour President & CEO Stephanie Linnartz. “Jim is a seasoned executive with deep experience leading transformational initiatives, including digital expansion, global loyalty programs and launching new businesses and brands. I am confident that his world-class leadership will help unify our team of extremely talented teammates to help drive the next phase of our growth.”

As Chief Consumer Officer, Dausch will lead the company’s global brand, marketing, digital engagement and customer experience across all commerce channels, reporting to Linnartz. Dausch joins Under Armour from Marriott International, Inc., where he is the global chief product and digital officer, leading the company’s direct digital channels and its most significant business transformation initiative—a multi-year program to modernize its technology ecosystem to create a better customer experience and drive revenue. In his over 20 years at Marriott, Dausch has held positions across multiple disciplines, including sales & marketing, brand, corporate finance, operations, and franchising.

Danny Miles, promoted to EVP, chief technology officer, reports to Linnartz. He joined Under Armour in 2021 and leads UA’s global IT team, information security, enterprise data management & analytics, enterprise architecture, technology management & operations, corporate teammate services, enterprise applications, and digital storefront functions.

Colin Browne, stepping down this autumn to pursue other opportunities, joined the company in 2016 and helped modernize Under Armour’s digital go-to-market strategy and direct-to-consumer model. Browne was interim CEO from June 2022 through February 2023. Lisa Collier, who has worked as Under Armour’s chief product officer since 2020, plans to leave in August to pursue other opportunities. 

“I would like to thank Colin for his leadership at Under Armour and his partnership in helping lay out the foundations of PTH3,” said Linnartz. “Colin has played an integral role in Under Armour’s transformation, and his leadership, among other things, played a critical role in navigating significant supply chain challenges during the global COVID-19 pandemic.” Instead of a COO replacement, UA has initiated a search for a chief supply chain officer. Linnartz continued, “On behalf of all of the teammates at Under Armour, we wish Lisa the best in her future endeavours. We look forward to continue building, evolving and enhancing our product lineup based on the foundations she helped establish.”