27 Jul Under Armour Making Big New York Move Into FAO Schwarz Space
Under Armour sure knows how to stir up buzz. Its latest statement move: taking over FAO Schwarz’s former space on Fifth Avenue.
Retail insiders and consumers have been mulling the future of the space since FAO Schwarz vacated the iconic location last year. The space is in a high-traffic area, steps away from the Apple store on Fifth Avenue and across the street from Central Park.
“I’m incredibly excited to announce today the newest location,” said Under Armour Chairman and CEO Kevin Plank in a conference call on Tuesday. “The approximately 53,000-sq.-ft. space is one of the most-recognized and high-traffic areas in all of New York. Our plan is to build the most breathtaking and exciting consumer experience ever conceived at retail.”