Under Armour Names New President Of North America

Under Armour Names New President Of North America

Under Armour named as its new President of North America Jason LaRose.

LaRose will succeed Matthew Mirchin, who will transition to the role of strategic advisor, global revenue, effective October 1. Mirchin has been with the company since 2005, serving in a number of senior management positions in sales and marketing.

LaRose joined Under Armour in 2013 to lead its global e-commerce business, eventually becoming SVP of digital revenue in 2015.

During the transition period, LaRose will continue to lead the e-commerce business while being actively involved in the search process to find his successor.

“I would like to thank Matt for his strong leadership, vision and many contributions including leading the sales and marketing organizations at Under Armour over the last 11 years,” said Kevin Plank, founder and CEO, Under Armour. “During his time at the company, Matt has become one of our chief architects in building the Under Armour brand and telling our story around the world. I would also like to congratulate Jason on his new role, where he and Matt will continue to accelerate our footprint in North America.”

“Since joining Under Armour, Jason has been a rising star, establishing our e-commerce business globally,” said Charlie Maurath, chief revenue officer, Under Armour. “I am confident that he will continue to thrive as he transitions to lead our growth in the North American region with Matt by his side. I want to thank Matt for doing a tremendous job strengthening our relationships with key partners during his tenure at Under Armour.”