Under Armour Opens Boston Brand House

Under Armour Opens Boston Brand House

Under Armour (NYSE: UA, UA.C) will open the doors of a new specialty retail location on November 3 at the Prudential Center in Boston’s Back Bay.

The nearly 19,000-square-foot Brand House offers men’s, women’s and youth apparel, footwear and accessories.

A wall map in the fitting rooms follows a run path from the perspective of the brand’s Connected Fitness running community. The path starts at the Brand House leading to Boston’s most historical and well-known trail; each fitting room represents a mile marker and landmark along the renowned trail.

“Bostonians have a true passion for sports and a fortitude that is hard to rival – qualities which are the essence of the Under Armour Brand,” said Susie McCabe, SVP of global retail. “The Under Armour Boston Brand House will highlight our commitment to making all athletes better through performance and innovation, while providing consumers with an elevated shopping experience.”

“Boston has become my home in so many different ways over the past decade and a half, and I’m thrilled to welcome Under Armour to this city,” said Under Armour elite athlete partner Tom Brady. “Sports run deep here and the passion for competition is unlike any city in the world.  The mindset of demanding greatness—whether on the field or in the stands—is what drives this city, and is why Under Armour is such a great fit here.”

The Boston Brand House will offer localized Boston apparel, including Boston Red Sox gear and the New England Patriots NFL Combine Authentic Team collection. The store will also feature Boston College gear.