13 Apr Under Armour Partners with Equestrian Organization
Under Armour has formed a partnership with Godolphin, the global thoroughbred horseracing and breeding operation.
This marks the first time an international equestrian organisation has teamed up with a leading global sports brand to be supplied with a bespoke clothing range.
Under Armour, already a partner to Premier League football clubs and sports stars around the world, will now produce a kit that is worn by jockeys, trainers and members of Team Godolphin, as they train and compete in the UK, Ireland, Australia, the United States, France and Dubai.
The new apparel range combines the best in cutting-edge technology and includes an Under Armour jacket which has been specifically developed by and tailored for Godolphin, with unique features designed to give jockeys the best range of movement while riding.
Commenting on the agreement, John Ferguson, Chief Executive Officer and Racing Manager for Godolphin, said: “As two prestigious global sporting brands, Godolphin and Under Armour are natural partners. The vision and values of Godolphin directly mirror Under Armour’s brand mission to help all athletes perform at their best, through the relentless pursuit of innovation and excellence.”
“Together, we can take horseracing apparel to the next level with the ultimate aim of delivering a long-lasting impact for the benefit of the equine industry at large. Everyone in the team, from jockeys to stable staff, are incredibly excited about this. We are delighted to be working in partnership with a fellow pioneer as Godolphin’s kit supplier.”
Peter Murray, Vice President of Global Sports Marketing for Under Armour, added: “At Under Armour we like to partner with those who lead their field. Godolphin has a proud heritage as one of the most successful international racing stables, having amassed more than 230 wins at the world’s most prestigious races across 12 different countries and four continents. We look forward to the many synergies we can create between our brands in the years to come.”
Under Armour will supply more than 1,500 members of Team Godolphin with uniforms across four continents, which will be seen for the first time on track at The Craven Meeting in Newmarket on the April 12.