17 Mar Under Armour Partners with Sao Paulo
Under Armour announced a multi-year technical sponsorship of Sao Paulo, the most successful club in Brazilian Football. Beginning this May, the club’s First team and Academy teams will be outfitted in Under Armour designed and manufactured match-day kit and training wear. Authentic and replica product for the club’s supporters around the world will be available in Brazil and through UA.com.
“Sao Paulo has played a significant role in football becoming a cultural passion for Brazilians as well as spreading the flair and electric style of play that has become a symbol of the country’s everlasting impact on how the game is played on pitches all over the world,” said Peter Murray, VP of Global Brand and Sports Marketing, Under Armour. “Their tradition of winning, development of young footballers and strong reputation for embracing innovation makes them a great fit for Under Armour. This partnership will further accelerate our expanding presence in football.”
The team’s kit sponsor since 2013 had been Penalty, the sporting goods company established in 1970 in the Brazilian city of Sao Paulo. Prior to that, Reebok owned the rights.
The brand will unveil the club’s new match-day kits before the start of the 2015 Brasileirao Serie A season.
In addition to winning six national titles, the club has won 12 international titles including three Libertadores da America and three club world championships.
Sao Paulo joins Under Armour’s growing global football roster, which includes Tottenham Hotspur of Barclay’s Premier League, Colo-Colo of the Chilean Primera Division, and Cruz Azul and Toluca of Liga MX. US International and Major League Soccer star Jermaine Jones joined the brand in October 2014 and the brand recently announced a partnership with Dutch soccer phenom Memphis Depay, who is the youngest-ever player to score for Holland in a World Cup.