Under Armour Reorganizes Management Roles

Under Armour Reorganizes Management Roles

Under Armour Inc. announced a number of executives move designed to streamline the company’s strategic and operational initiatives and continue to support the company’s long-term global growth objectives as outlined at the company’s recent Investor Day. In addition, as previously disclosed the company plans on allocating certain key operational duties of the chief operating officer role to the company’s current executive leadership team.

As reported, Brad Dickerson, Under Armour’s chief operating officer and chief financial officer, announced in October plans to  step down in February to join Blue Apron, a leading recipe and fresh ingredient delivery service. The supply chain realignments noted below are part of this transition process.

Kip J. Fulks, previously the company’s president of footwear and innovation, has assumed a new role at the company. In this new role, he will strategically focus on key development areas in the company’s business. To that end, his initial focus will turn to marketing in the acting role of chief marketing officer, where he will oversee all marketing efforts across the company. He will also lead the company’s search efforts for a new chief marketing officer, following which he will continue to lead significant strategic initiatives at the company.

Henry B. Stafford will continue to serve as chief merchandising officer and has taken on an expanded role to oversee the company’s footwear and innovation groups. Stafford will oversee all aspects of the company’s product and product development for apparel, footwear and accessories, including innovation, design and merchandising. Stafford will also be responsible for oversight of the company’s new category management group, which will be led by Adam Peake, former executive vice president of global marketing, who has been appointed executive vice president, category management. Peake will replace Terdema Ussery, who is no longer with the company. Stafford will also oversee the sourcing, planning and development functions within the company’s supply chain.

Ussery, the former president of the Dallas Mavericks, was hired in July to steer an effort to a sports category focus organizational structure that focuses on the needs of end consumer.

Finally, Karl-Heinz Maurath, previously the company’s president, international, has assumed te role of chief revenue officer. Maurath will lead all global sales channels, including global wholesale, retail stores and e-commerce, for all of the company’s regions, which include North America, Asia-Pacific, Europe, the Middle East & Africa and Latin America. Maurath will also assume responsibility for certain supply chain functions, specifically global logistics.