26 May Under Armour Signs $280 Million Deal with UCLA
Under Armour has signed a 15-year, $280-million contract with UCLA in what is believed to be the largest shoe and apparel deal in NCAA history. UCLA’s contract with Adidas expires next year.
As part of the partnership, Under Armour will exclusively design and supply the footwear, apparel and equipment for training and game-day uniforms for all 25 of the university’s men’s and women’s varsity athletic teams. The long-term agreement between the university and brand, which commences July 1, 2017, is the largest apparel deal in the history of the NCAA, reaffirming UCLA’s status as a world-class institution and Under Armour’s position as a global leader committed to collegiate athletics.
The schoolwide deal was revealed at a noon press conference in California with Under Armour Founder and CEO Kevin Plank (pictured on the right) and UCLA Director of Athletics, Dan Guerrero (pictured on the left).
“UCLA has always been about challenging the status quo and breaking through barriers,” said UCLA Director of Athletics, Dan Guerrero. “Under Armour shares those core values. They are about more than simply making athletes look good, they constantly pursue innovation in order to make athletes better. At UCLA, making student-athletes better – athletically, academically and most of all, personally – is everything to us. By valuing student-athlete success as a journey, not a destination, we have been able to win more NCAA Championships than any other institution. Because Under Armour not only understands this, but embraces it, we are excited to embark upon this new journey together.”
“With 113 NCAA Championships, UCLA is the most decorated athletic program in history, the benchmark for excellence in performance,” said Kevin Plank, Founder and CEO, Under Armour. “Under Armour’s commitment to growth through innovation and an unwavering mission to make all athletes better aligns seamlessly with UCLA and the pioneering figures that helped build the program, and we look forward to reaching new heights with the Bruins.”
Strengthening its global brand impression, aligning with UCLA’s significant international student pool and impressive roster of athletes from all over the world, Under Armour will continue to expand its West Coast footprint with a commitment to open new retail locations in the greater Los Angeles area – including on LA’s Westside – and offer annual internship opportunities at the brand’s Baltimore-based global headquarters for university students.
Additionally, through this new partnership, UCLA Athletics will continue in its ability to provide apparel allocations for the UCLA Spirit Squad and Bruin Marching Band while enhancing its allocations to campus recreation and their club sports teams.
The Los Angeles Times reports that UCLA will receive $15 million in cash up front and subsequently be paid approximately $11 million annually in rights and marketing fees. Under Armour has agreed to supply about $7.4 million worth of clothing, shoes and equipment each school year and contribute an additional $2 million over the next eight years for upgrades at facilities such as the Morgan Center and the Acosta Athletic Complex.
The deal with begin in January 2017. Adidas and Nike were also said to be involved in the bidding.
UCLA has been outfitted by Adidas since 2009. Its current contract began in July 2011 and was due to expire in June 2017. The school’s previous deal with the company, which was renewed in 2010, was worth $7.5 million per year.
The marketplace has exploded in recent months as Michigan, Texas and Ohio State have signed lucrative agreements with Nike. Nike holds the three largest deals in the country: a 15-year deal with Ohio State worth $252 million, a 15-year deal with the University of Texas worth $250 million and an 11-year deal worth about $169 million with the University of Michigan.
UCLA is Under Armour’s 35th Division I all-school partnership, also including Notre Dame, Auburn and Wisconsin, and third in the Pac-12 Conference, joining the recently announced University of California, Berkeley and the University of Utah. UCLA also joins reigning NFL MVP Cam Newton, two-time NBA MVP Stephen Curry, MLB National League MVP Bryce Harper, NHL MVP Carey Price, PGA Tour Player of the Year Jordan Spieth and one of the most decorated athletes of all-time, Michael Phelps on the Under Armour roster and will be integrated into the brand’s comprehensive story-telling efforts, social media initiatives, retail promotions and grassroots activations.