05 May Under Armour-Sponsored Stephen Curry Wins NBA MVP Award
Under Armour took little time to honor Stephen Curry’s win of the NBA’s MVP award that was announced on Monday. The front page at UnderArmour.com included a picture of Curry with the proclamation “Congratulations, Stephen Curry. 2014-2015 KIA NBA MVP.”
Stephen Curry’s first signature basketball shoe, the Curry One, was launched to a strong response during the the NBA All Star game.
“Stephen Curry is a once-in-a-generation talent and a game-changer who is driving basketball into a new era,” said Kevin Plank, founder and CEO, Under Armour, in a press release. “He is truly an innovator on the court, and his impact off the court reaches new heights every year. As Stephen continues to defy expectations, nothing is more exciting than knowing we’ll be with him every step of the way as his performance partner.”
To mark this new milestone in his journey, the brand released a short film titled “Stonecutter,” narrated by NBA legend Bill Russell, which can be viewed here: https://youtu.be/MrQQLOJID3I.
Under Armour said Curry’s underdog journey from overlooked son of an NBA star to becoming the league’s most “unguardable” player is well-chronicled. What the competition and fans haven’t seen is his commitment and belief in the process of getting better everyday through hard work. In the film, Russell recounts the credo of a stonecutter who hammers away at a rock, not knowing when, but believing his hammer will eventually split it open, which characterizes Curry’s path to becoming one of the game’s best.
In addition to the film, a special colorway of the Curry One basketball shoe will launch at UA.com and select retail locations in June, and a graphic t-shirt is available now on UA.com.
Curry’s regular season accomplishments include hitting 286 three-point field goals, breaking his previous record for made three-pointers in a season, leading the league in steals and receiving the most All-Star fan votes, while helping to lead his team to a league-best 67-15 record.