13 Jan Under Armour to Sponsor Yale University
Under Armour has become the official outfitter for the Yale University beginning in 2016. This marks the brand’s first all-sports partnership with an Ivy League Institution.
As part of the multi-year partnership, Under Armour will exclusively design and supply the footwear, apparel and accessories for training and game-day uniforms for Yale’s varsity sports.
“Yale University has a rich heritage of academic and athletic excellence. We are extremely proud to welcome them to the Under Armour family and to help elevate the performance of all Yale student-athletes with innovative footwear and apparel,” said Ryan Kuehl, vice president, sports marketing, Under Armour.
In addition to outfitting the Bulldogs’ athletic teams, the brand plans to integrate the University into its wide-ranging story-telling efforts, including collegiate marketing campaigns, social media initiatives, in-store promotions and grassroots activations.
“We are thrilled to welcome Under Armour to the Yale Athletics Family,” said Yale Athletics Director Tom Beckett. “We are excited to work with a world-class company on a very special partnership that provides our student-athletes with the best sports apparel, footwear and equipment.”
This new affiliation further expands Under Armour’s leadership in providing proven performance benefits to college athletes on all playing fields. The partnership with Yale University marks the brand’s 33rd Division I all-sports partnership.
Yale Athletics comprises 35 varsity sports as well as intramural and club programs that include participation from a combined 75 percent of the student body. Yale is a member of the National Collegiate Athletic Association (NCAA), the Ivy League, the Eastern College Athletic Conference (ECAC) and ECAC Hockey. Yale Athletics took part in the first intercollegiate athletic competition of any kind, an 1852 boat race in New Hampshire. Since then, Yale has won 112 team national championships in a variety of sports, including the 2013 men’s hockey NCAA title.