30 Jun Under Armour Unveils Baltimore Manufacturing And Design Center
Kevin Plank has been vocal in his desire to make Under Armour the premier innovative athletic brand in the marketplace. Today, the label’s founder and CEO took a step in making that possible by unveiling its new Baltimore-based manufacturing and design center.
The brand head – along with local politicians and other brand executives – introduced Under Armour Lighthouse on Tuesday. The more than 35,000-sq.-ft. space is divided into sections labeled Advanced Manufacturing, Footwear Pilot Line, Apparel Prototype, 3-D Printing and more. It gives Under Armour the ability to perform a number of tasks such as 3-D body scans and 3-D printing, as well as the capability to quickly churn out both footwear and apparel.