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Unlimited Footwear Group And Gap Announce Licensing Agreement

Unlimited Footwear Group And Gap Announce Licensing Agreement

Unlimited Footwear Group (UFG) announced a strategic licensing partnership with Gap, Inc. to design, produce and distribute Gap branded footwear in the EU, the UK, Switzerland, and Scandinavia. The deal was brokered by IMG.

The first Gap footwear collection by UFG for men, women and kids is scheduled to launch in spring/summer 2023.

“We are thrilled to add Gap to our licensing portfolio, and we look forward to working closely with the Gap team on many footwear collections to come. We are committed to leveraging our 30-plus years of experience in the footwear industry to continue to grow the Gap brand awareness and international reach,” said Bart van Helvoirt, CEO, UFG.

“Partnering with licensees such as UFG gives us the opportunity to amplify our strong, globally relevant brand and extend its reach to customers around the world,” said Adrienne Gernand, managing director, International, Global Licensing and Wholesale, Gap, Inc. “Through these licensing partnerships, we are able to grow our non-apparel categories and establish Gap as a lifestyle brand that delivers style for all stages in our customers’ lives.”

In partnership with Gap, UFG’s The Heritage Footwear Company division in Utrecht, part of Unlimited Footwear Group, will manage the Gap Footwear collections. The Heritage Footwear Company plans to launch two collections a year at a mid-price level and will distribute through its international sales network of multi-brand fashion and sports retail, wholesale and online platforms.

UFG’s dedicated Gap team will operate from Utrecht, the Netherlands, through UFG´s The Heritage Footwear Company division. UFG’s licensed brands include G-Star Raw, Björn Borg and SuperTrash.