28 Oct Vancouver Company Launches Kickstarter Campaign to Bring New Athleisure Shoe to Market
Vancouver, BC – New local shoe company SKYE Footwear has launched a Kickstarter campaign to help introduce three styles of their unisex SKYE street shoe to North American consumers. The company hopes to raise $30,000 US over the course of the month-long campaign.
The new footwear line is in step with consumers’ growing appetite for athleisure fashion and focuses on comfortable and stylish designs that work with busy, active lifestyles.
“Wearing them really feels like walking on air,” says SKYE designer Justin Heinrichs. “Making these shoes supremely comfortable was the top priority. But we didn’t want to sacrifice style either. When people feel great in the shoes they wear, they’re able to get on with things… to be active, to be creative, and to be happy.”
The form-fitting shoe has a true four-way stretch upper, a foam rubber outsole, built-in deep gel insole, and a snug Loop-Lok™ lace-less hold, all contributing to the shoe’s exceptional comfort. The unique lace-less design was inspired by the stand-up paddle-boarding trend, a popular West Coast activity.
In addition to its focus on style and comfort, the company is committed to environmentally-conscious and minimal-use manufacturing and production. Many parts of the shoes are either biodegradable or recyclable.
“There is a lot of waste in the fashion industry. With styles changing, people want something new every couple of years. We wanted to come out with a product that is sustainable and as low-impact as possible,” says Gary Chang, SKYE’s COO.
While the designs for three styles of SKYE sneakers are already in place, funds raised by the Kickstarter campaign will go towards research and development, creating new molds, manufacturing, and developing a retail distribution plan.
SKYE Footwear is owned by parent company C.K. International Enterprises, which is based in Richmond, BC. The company has been manufacturing and importing consumer goods for over 25 years. The SKYE Footwear lifestyle brand is their first step into the athleisure space.
For more information, or to schedule an interview with SKYE COO Gary Chang, please contact: Kristina Matisic, Public Relations Manager. Popcorn. www.gopopcorn.ca
T: 604-732-7771 C: 604-612-1226