17 Jun Vans Opens First Official Building In Japan
Vans has opened the first Vans building in Japan. The three-floor building located at the center of Harajuku, Tokyo, comprises multiple zones for different product ranges.
As a brand that supports art and street culture, Vans collaborated with three Japanese artists Shigeki Matsuyama, Yutaka and Hirotton to present the Off The Wall logo through paintings on the in-store walls. All the paintings were created by the artists for Vans in their signature creative styles.
The building also offers brand experiences for customers including in-store activations on action sports, music, art and street culture. The store will also broadcast highlights from Vans’ tournaments in real-time, such as Vans Park Series and Vans Musician Wanted, to fill the space with Vans’ energy.
Exclusive Vans branded apparel was created for the store opening.