26 Aug Vans Sued For Use of ‘Rad’ Logo
Schwartzman Pictures Inc. wants its “Rad” back. The Los Angeles-based film production company filed suit against Vans Inc. over the unlicensed use of its trademarked “Rad” logo from the 1986 film of the same name.
For those not familiar with the cult favorite, the flick follows BMX-er Cru Jones as he tries his hands — and feet — at some serious stunts on the Helltrack. Hal Needham directed the film.
The logo associated with the film — depicting the stylized word “Rad” with an underline — was trademarked by Schwartzman Pictures in 1987. (At the time, the production company was owned by the late Jack Schwartzman, the father of actor Jason Schwartzman.)