29 Mar VF Corp. Exploring Strategic Alternatives for Licensed Sports Group Business
VF Corp. announced that it is exploring strategic alternatives for its Licensed Sports Group (LSG) business, a division of VF’s Imagewear coalition.
“As active portfolio managers, we constantly assess the composition of our company to ensure VF’s portfolio is aligned with our strategic objectives and positioned to maximize growth and return to our shareholders,” said Eric Wiseman, VF’s Chairman and CEO. “In this respect, we are exploring options for our LSG business to position the organization to continue its success and achieve its future potential.”
VF’s LSG business, which includes the Majestic brand, supplies apparel and fanware through licensing agreements with U.S. and international professional sports leagues, colleges and universities, and lifestyle brands.
Revenues for VF’s Imagewear coalition reached $1.1 billion in 2015, with LSG representing about half of that amount. This review of strategic alternatives does not include the Image division of VF Imagewear, which produces workwear worn by millions of workers in the industrial, service and government sectors.