VF Names New President of Timberland

VF Names New President of Timberland

VF Corp. appointed Jim Pisani to the position of global brand president, Timberland, effective immediately. Pisani most recently served as president of VF’s Licensed Sports Group, which includes the Majestic brand.

He will report to Scott Baxter, vice president, VF and group president, outdoor and action sports Americas.
“Jim is a tremendously talented and accomplished executive with a proven track record of delivering consistent business results and generating new growth opportunities,” said Baxter. “His passion, energy and embodiment of the values deeply rooted in the Timberland brand and in VF make him the ideal leader to guide the brand into its next phase of global growth.”

Pisani joined VF in 2008 as President of VF Licensed Sports Group. The business unit’s Majestic brand is the official on-field uniform provider for Major League Baseball. It also supplies apparel and fan-wear through licensing agreements with U.S. and international professional sports leagues, colleges and universities and lifestyle brands. Prior to VF, Pisani held a succession of leadership roles in branding, merchandising, sales and marketing at PepsiCo and Kraft Foods.

“I’m truly honored to be given the responsibility to lead this powerful and iconic brand with such rich history,” said Pisani. “There are so many opportunities in front of the Timberland brand and I look forward to partnering with the talented teams around the world to leverage our collective strengths and accelerate growth.”

Mike Pardini has been named president, VF Licensed Sports Group. Pardini most recently held the position of Vice President of Sales for VF Licensed Sports Group and the Majestic brand. He joined VF in 2010 as Director, Harley-Davidson Sales. He has more than 25 years of sales and marketing experience at leading companies, including PepsiCo.

In his new role as Global Brand President, Timberland, Pisani replaces Stewart Whitney, who left the company in July 2016.