04 Mar Vibram Announces National Partnership with Girls on the Run
Vibram, the world’s premier high-performance soling brand and distributor of Vibram FiveFingers shoes, announced today it will partner with Girls on the Run International. The national sponsorship is designed to connect Girls on the Run council members with their local retailers to participate in a unique sales program in support of the Girls on the Run Charity. Vibram will donate five percent of the sales of all Vibram-soled shoes, including sales of Vibram FiveFingers to the Girls on the Run charity through participating retail partners.
Girls on the Run International is a physical-activity based, positive youth development (PA-PYD) program that empowers and inspires girls in the third through eighth grades to be joyful, healthy and confident using a fun, experience-based curriculum that creatively integrates running. Girls on the Run hosts more than 285 local 5K events annually; in 2015 Girls on the Run will reach its 1 millionth participant.
“We’re in a unique position to support Girls on the Run by offering an impactful, meaningful program to specialty retailers from the larger community by creating a program that gives back to the next generation” said Allon Cohne, CMO, Vibram. “Not only do Vibram’s brand values align with Girls on the Run, but also with all our dozens of partner brands who support the mission of cultivating a love of running and active lifestyle from an early age as well.”
For all retail partners that opt-in, Vibram will donate five percent of shoe purchase price of any Vibram soled product including New Balance, Saucony, Hoka One One, Merrell, The North Face, or any other partner with a Vibram sole, and any Vibram FiveFingers product. This program is only offered through Girls on the Run and their council members, and is only available in-store, exclusive of all online purchases.
“Girls on the Run is thrilled to partner with Vibram, who shares our passion for empowering and inspiring girls to be joyful, healthy and confident by encouraging a love of an active lifestyle from an early age” said Elizabeth Kunz, CEO, Girls on the Run International. “We look forward to collaborating with Vibram on our special activities and events throughout the year.”
Headquartered in northern Italy with US offices based in Concord, Mass., Vibram is recognized worldwide as the leader in high performance soles for outdoor, recreational, work and fashion footwear and is relied on by the world’s greatest climbers and athletes. In 2006, Vibram introduced its first finished product: Vibram FiveFingers, a revolutionary and patented toe shoe and an unrivaled alternative to conventional footwear.
About Girls on the Run:
Girls on the Run is an empowerment program for Girls in the 3rd through 8th grade that provides participants with skills and experiences to confidently navigate their lives in order to fulfill their limitless potential. Taught by certified volunteer coaches, the Girls on the Run curriculum helps each girl understand and celebrate herself, make healthy choices and realize her power to impact the world. Running and movement are incorporated into the curriculum to encourage a lifetime of health and wellness. Visit www.girlsontherun.org for more information.