19 Feb Vibram Partners with Cabela’s on FiveFingers Pilot Program
Vibram launched a pilot Vibram FiveFingers program with Cabela’s.
“Our intention is to introduce the benefits of Vibram FiveFingers to a different category of outdoor consumers,” states Chris Melton, sales & distribution director of Vibram USA’s finished goods category. “We’ve designed the perfect assortment for the Cabela’s customer with a focus on the outdoor, hunting, boating and watersport categories.”
Vibram’s 2016 FiveFingers pilot program with Cabela’s will begin at ten retail outlets across the country. In addition, FiveFingers will be available in the footwear section of Cabelas.com with over 15 different styles.
“Cabela’s is pleased to bring in Vibram FiveFingers as a new offering in our 2016 footwear collection,” explains Allan Krygowski, Cabela’s category marketing manager. “Initiating this pilot program with Vibram will allow us to target our customer base regionally with the most appropriate styles from the FiveFingers platform.”
The FiveFingers pilot program will launch at the following Cabela’s locations: Hamburg, PA, East Hartford, CO, Berlin, MA, Cheektowaga, NY, Post Falls, ID, Tulalip, WA, Tualatin, OR, Lone Tree, CO, Buda, TX and League City, TX.