11 Nov Vibram Ups Anti-Counterfeiting Efforts
Vibram is taking aggressive steps to prevent the counterfeiting of its products, specifically Vibram FiveFingers.
“We will not tolerate counterfeiting of the Vibram brand,” states Mike Gionfriddo, CEO of Vibram USA. “The effects of poor quality and performance related to these products can be very dangerous to the unsuspecting customer. We are taking aggressive steps to increase the risk and penalties against these counterfeiters as well as protect our customers and authorized Vibram FiveFinger dealers.”
Underscoring Vibram’s continued commitment to this issue, company officials posted an alert on its website putting counterfeiters on notice in regard to its intellectual property. Vibram plans to seek out defrauders and prosecute those who continue to sell inferior products under the guise of the Vibram name.
“Vibram is taking an active stand against counterfeiters globally,” comments Paolo Manuzzi, Vibram’s global general manager. “The success of our brand is built on the trust of our retail customers and consumers. We will continue to work with lawmakers, in addition to enforcing our own initiatives, to ensure that counterfeit product is destroyed and counterfeiters are punished.”
Vibram is recognized worldwide as the leader in high performance soles for outdoor, recreational, work and fashion footwear and is relied on by the world’s greatest climbers and athletes. Its soles have gone on to conquer Mt. Everest, K2 and a host of the world’s tallest peaks. Today, the company works with premium brands including Danner, La Sportiva, Low, Merrell, Red Wing, Scarpa, The North Face, and many more. Vibram’s Five Finger shoe line is on the cutting-edge of the minimalist footwear trend. Visit Vibram.com for more info.