13 Dec Vince Camuto’s Super Bowl Ad Stars a Puppy and Heels
Vince Camuto is making a play for women’s attention with its first-ever Super Bowl commercial starring a puppy, a lavish walk-in closet and shoes.
The 30-second spot follows Jack Daniel, a Boxer dog who wants to help his owner pick a pair of shoes to complete her outfit. The dog rummages through a walk-in closet that is filled floor-to-ceiling with Vince Camuto shoes. Jack ultimately offers his suggestion for the perfect shoe—an appreciated but misguided surprise for his owner.
The 30-second video, created by the production company Swell and Camuto Group’s in-house global marketing team, will air during pre-game coverage on CBS, preceding Super Bowl kickoff scheduled for 6:30 p.m.