STOCKHOLM, November 17, 2021 – Volumental, a technology company that helps the world’s top footwear retailers and brands solve fit, improve customer experiences, and transform data into fuel for profitable growth, today announced Canada Goose is using Volumental’s 3D foot scanners in key stores globally as the brand launches its footwear category.
As shoppers are introduced to Canada Goose’s new footwear lineup, brand ambassadors will use Volumental’s retail scanner to provide personalized fit recommendations. Canada Goose stores serve as experience centers, allowing shoppers to engage with its brand and products in unique and authentic ways.
“Canada Goose is methodical when it comes to the rigorous testing of their products, sustainability efforts and customer experience,” said Alper Aydemir, co-founder and CEO at Volumental. “Our FitTech solutions are a natural synergy to these efforts with an intuitive and accurate scanning process that leads to a better customer experience.”
Volumental brings together everything needed to simplify footwear sizing for shoppers. Canada Goose becomes the latest retailer to partner with Volumental and equip its brand ambassadors with technology that allows them to meet and engage with customers.
Based in Sweden, Volumental helps brands and retailers leverage data to create better in-store and online shopping experiences. Through its integrated FitTech platform, Volumental matches 3D foot scans to retail purchase data and uses its AI-powered Fit Engine to deliver perfect size and style recommendations. Volumental also utilizes its targeted digital marketing capabilities to turn a shopper’s unique foot data into targeted campaigns with hyper-personalized product recommendations. With almost 12 million foot scans matched to purchase data for millions of shoes, Volumental is the only recommendation engine that truly empowers retailers and brands to build a holistic omnichannel footwear shopping journey based on fit.
About Canada Goose
Founded in 1957 in a small warehouse in Toronto, Canada, Canada Goose (NYSE: GOOS, TSX: GOOS) is a lifestyle brand and a leading manufacturer of performance luxury apparel. Every collection is informed by the rugged demands of the Arctic, ensuring a legacy of functionality is embedded in every product from parkas and rainwear to apparel and accessories. Canada Goose is inspired by relentless innovation and uncompromised craftsmanship, recognized as a leader for its Made in Canada commitment. In 2020, Canada Goose announced HUMANATURE, its purpose platform that unites its sustainability and values-based initiatives, reinforcing its commitment to keep the planet cold and the people on it warm. Canada Goose also owns Baffin, a Canadian designer and manufacturer of performance outdoor and industrial footwear. Visit www.canadagoose.com for more information.