07 Jul What Brands & Retailers Need To Know About Offering In-Store Pickup
A new study from Bizrate Insights, a division of Connexity, found that 31 percent of online buyers have used in-store pickup in the past year, while 13 percent said they considered abandoning a purchase because in-store pickup wasn’t offered.
Whether it’s on a Wall Street conference call, in a press release or in a meeting with investors, boosting omnichannel remains a recurring theme among brands and retailers seeking to grow their customer base.
In order to ensure seamless alignment across all distribution channels — which include the internet (desktop/mobile) and brick-and-mortar stores — companies are increasingly seeking out new and effective strategies.
Offering “Buy Online Pick-up in Store” or “Buy Online Ship to Store” has become one of the more popular and most rewarding tactics.
Case in point: DSW Inc. credited the implementation of its “Buy Online Pick-up in Store” and “Buy Online Ship to Store” programs with helping to buffer slipping sales and profits in Q3.