08 Jun What’s New At Zappos: 4 Key Initiatives
From innovative partnerships with athletes to feel-good marketing campaigns, Zappos.com has a host of new initiatives in the works.
Jeff Espersen, general manager of merchandising for Zappos.com, sat down with FN features editor Jennie Bell on Monday at the FN Summit in New York to talk about what the e-tailer is focused on this year and beyond. Here are some highlights:
• A new partnership with NFL player Ronnie Stanley: The Baltimore Ravens player can wear any brand on Zappos’ site, on or off the field. In addition to partnering with the company on charity initiatives, Stanley also wants to understand the ins and outs of the business. “He’s a local Vegas kid and is interested in learning about entrepreneurship,” Espersen said.
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