23 Mar Why Nike, Adidas Are Turning to Celebrities in 2016
Posted at 13:10h in Home, Latest News
Move aside Michael Jordan.
When the world’s largest athletic-gear company kicked off two days of media presentations this week to preview new, innovative gear that would hit shelves through 2016, Nike didn’t opt to start the event with remarks from LeBron James or any of the other professional athletes signed to the company.
Instead, Nike NKE -2.80% brought out the 5’4″ actor-comedian Kevin Hart to hype up the crowd.
“Nike truly believes if you have a body, you are an athlete,” said Hart, known for his leading roles in “Think Like a Man” and “Get Hard.” He added, “Being an athlete is a mindset. We can all adapt that mindset.”