05 Nov Wolverine Appoints New VP and General Manager of Sebago
Wolverine Worldwide announced the appointment of Frank Annunziata to the position of vice president and General Manager of Sebago with responsibility for the further development of the brand’s global growth platform of footwear, apparel and accessories. Annunziata most recently served as senior vice president – sales for the Clarks Footwear Company.
He brings a diverse background to Sebago with particular strength and focus on developing high-end brands in department stores and other premium distribution channels. Annunziata’s more than 30 years of experience integrating marketing, sales and product development efforts in support of leading lifestyle brands will provide vital leadership to Sebago’s global brand-building efforts.
Annunziata will report to Ted Gedra, President of the Company’s Heritage Group.
Commenting on the appointment, Ted Gedra said, “The Heritage Group team is very pleased to be joined by a footwear industry leader of Frank’s caliber. Our Sebago brand has been poised for some time to have breakout growth, and we believe that Frank’s passion and leadership is just the catalyst the brand needs. His experience in building brands in premium distribution channels and his ability to establish long-term, meaningful relationships with some of the world’s leading retailers provide a great fit for an authentic brand like Sebago.”
“Sebago is truly a world-class, premium lifestyle brand,” commented Annunziata. “The brand’s authentic, New England heritage make it a timeless and classic choice for the closets of discerning consumers. I am thrilled to be joining not only the Sebago and Heritage Group team, but also a leading global footwear company like Wolverine. Being a part of this organization with a focus on building lifestyle brands and powerful, industry-leading international expertise is an opportunity I am very excited to have.”
Before his time at Clarks, Annunziata also spent time in leadership roles at other top footwear companies including Bostonian, Rockport and G.H. Bass. He received a BS in Education from the University of Maine.