Wolverine Worldwide Names Chip Coe EMEA Managing Director

Wolverine Worldwide Names Chip Coe EMEA Managing Director

Wolverine Worldwide appointed Chip Coe as Managing Director of its EMEA region, replacing Dan Le Vesconte.

Wolverine’s EMEA operations comprise owned and third-party distributor operations in 60 countries for all brands in the company’s portfolio, including Merrell, Saucony, Sebago, Caterpillar Footwear, Keds, Hush Puppies and Sperry, along with other brands. Coe has moved to London to oversee the business.

Coe has served as the head of Wolverine’s fast-growing Chaco brand for the past five years, and prior to that was president and CEO of Smartwool.

“Chip has distinguished himself in the industry as a strategic, fast-moving and results-oriented leader who focuses on brand, empowers teams and builds strong relationships with retailers and business partners,” said
Jim Zwiers, Wolverine President of International. ” I am thrilled that Chip will be partnering with our strong EMEA teams and partners to drive continued growth and success for our brands in the key EMEA region.”

Succession planning and external recruiting is underway to identify a new General Manager to lead the Rockford, MI-based Chaco team.

With a commitment to service and product excellence, Wolverine World Wide, Inc. is one of the world’s leading marketers of branded casual, active lifestyle, work, outdoor sport, athletic, children’s and uniform footwear and apparel. The Company’s portfolio of highly recognized brands includes: Merrell, Sperry, Hush Puppies, Saucony, Wolverine, Keds, Stride Rite, Sebago, Cushe, Chaco, Bates, and HYTEST. The company also is the global footwear licensee of the brands Cat and Harley-Davidson. The company’s products are carried by leading retailers in the U.S. and globally in approximately 200 countries and territories.