26 Apr Nike, in advance of World Cup in Brazil, introduces products, video
With 2 billion worldwide customers up for the taking Nike, Adidas and, to a lesser extent, Puma are waging a pre-tournament marketing battle for soccer...
Nike Tag
25 Apr Strong apparel, footwear sales send Under Armour profits soaring
Under Armour reported Thursday that its first-quarter profit jumped 73 percent to $13.5 million, or 6 cents per share, compared with $7.8 million, or 4...
22 Apr With Meb’s victory, Skechers notches a marketing win
There was one big winner in yesterday's marathon that didn't wear a racer's bib -- Skechers USA, whose new shoe is off to a running...
20 Apr Nike backing away from FuelBand, CNET reports
Some of the employees will be staying on at Nike through May. Nike Digital Tech, responsible for Web software, was not affected. The CNET...
16 Apr Adidas, Foot Locker release Damian Lillard video
Damian Lillard the third-highest paid NBA sneaker endorser, Adidas on Tuesday introduced a video of the Trail Blazers point guard. The video "No Rings"...
16 Apr Chinese sneaker factory workers go on strike
The worker, Cui Tiangang, and labor groups said the workers are upset because the company failed to pay full social security and housing fund contributions....
11 Apr Nike opens high-tech office in San Francisco
Nike on Thursday unveiled its Nike+ Fuel Lab in San Francisco, a development announced last October. The company keeps its Digital Sport Team at its...
20 Mar Nike receives approval to build 160-foot buildings on its campus
The Nike campus, including the Jenkins woods, spans 250 acres, said Julia Brim-Edwards, senior director of global strategy and operations at Nike. The company wants...
14 Mar Sanctions against Russia would hit Nike, Adidas
With reports that Western nations are considering "Iran-style sanctions" against Russia over the crisis in Ukraine, officials at Adidas and Nike must be recalibrating their...
07 Mar Nike chief executive Mark Parker predicts growth in China, U.S.
Nike chief executive Mark Parker turned his global focus to China, not Ukraine, in an interview Thursday with a CNBC interviewer....