03 Mar Under Armour拉开“统领自己”下一波市场宣传的序幕
Under Armour（纽约证券交易所代码：UA）拉开了“统领自己”下一波全球市场宣传的序幕，传达品牌将训练看作运动员每天生活的核心这一理念。宣传活动以“JOMO（错失的快乐）”为核心主题，将“幕后拼搏换来辉煌成就”作为口号，凸显美国运动员为投身运动训练作出的牺牲。...
Author: adminWSD
03 Mar Nike在香港开设乔丹专卖店
乔丹8威灵顿旗舰店位于香港岛中环威灵顿街2—8号，提供一系列会员专属商品服务，包括定制的T恤衫和毛织运动衫，以及预先注册享受Jordan Brand产品的权利。此外，Jordan Flight Camp还在指定日向会员开放，提供产品教育和培训服务。这种体验上的要求进一步促进了专卖店试鞋区的设计。在那里，访客可跟随一旁数字墙上显示的篮球训练和打篮球移动的画面来试鞋。...
03 Mar How Will Gender Neutral, Off-Price & Self-Gifting Shape Footwear in 2016?
Each year brings new challenges and opportunities to footwear retailers and manufacturers. For the first time in years, denim sales are up and yoga pant...
03 Mar Reebok Challenges Presidential Candidates To Run A 10-Minute Mile
On a very busy Super Tuesday, Reebok is challenging the presidential candidates to run one mile in 10 minutes or less. If they do, Reebok...
03 Mar Under Armour to Sponsor New York Cosmos
“We are very excited about this new alliance with Under Armour,” said New York Cosmos Chief Operating Officer, Erik Stover. “We share many of the...
03 Mar Sports Authority Files for Bankruptcy Protection, Will Close 140 Stores
Once the world’s largest sporting goods retailer, Sports Authority filed for Chapter 11 bankruptcy Wednesday and said it will close 140 stores, nearly a third...
02 Mar Native Shoes Adds Style-Forward Creative Director
Native Shoes, makers of lightweight, unique-design footwear, has appointed Michael Belgue as creative director and VP of marketing, effective immediately....
02 Mar Under Armour to Open Store at Disney World
Under Armour will open a Brand House store at Disney Springs, which is part of Florida's Walt Disney World Resort. Disney announced the addition of...
01 Mar Rocky Brands Announces Share Repurchase Program
Rocky Brands Inc. announced that its board of directors has approved a share repurchase program of up to $7.5 million of the company’s outstanding...
01 Mar Asics America Appoints VP of Marketing
Asics America Corp. appointed consumer marketing veteran and California native Roeya Badri Vaughan as vice president of marketing. She most recently vice president, Global Sun...