FDRA

In a 26-page report, analysts at Macquarie Research said the 2026 World Cup, which is taking place in North America, represents a major opportunity for Adidas to increase the company’s lead in the sport of global football (soccer) and could significantly help narrow the company’s...

Sponsoring the two finalists at the World Cup was a sign to some observers that Nike had outperformed Adidas in driving brand awareness, and likely sales, from summer’s biggest sporting event. But both brands appear to have benefited....

“We hope to get 100,000 people climbing across the climbing community this year. We want this day to be a reminder of the type of community we all want to live, work and play in–one that is inclusive, inspiring and unifying.”...

Amazon said that sales across the company’s Prime Day event surpassed Cyber Monday, Black Friday and the previous Prime Day when comparing 36-hour periods, making this once again the biggest shopping event in Amazon history....