Latest News

Minute Media, the technology and digital publishing platform announced it has acquired FanSided, the fan-focused sports and lifestyle publisher, from Meredith Corporation. FanSided is one of the fastest-growing platforms of sports and lifestyle digital properties with more than 300 destinations focused on specific professional sports teams,...

The 67th PGA Merchandise Show came to a close January, 24 in Orlando, FL as it welcomed nearly 40,000 golf industry professionals from all 50 U.S. states and 80 countries. More than 1,000 golf companies and brands exhibited including more than 250 companies new to...

Toms Shoes LLC has appointed Magnus Wedhammar, former GM of Sanuk, as CEO. Wedhammar was VP and GM at Sanuk from July 2016 to December 2019. He served as VP of product at Sperry from September 2014 to June 2016. He worked at Converse from 2006...

The World Athletics organization, which governs most international track and field events, will not be imposing a blanket ban on Nike Vaporfly shoes, according to a report in the Guardian. All Vaporfly shoes currently on the market will remain legal and there will be no restrictions...

Saucony, a division of Wolverine Worldwide, is running its first Super Bowl ad that will showcase its “Run for Good” brand messaging. The ad will run on Fox’s streaming platforms during the game. The spot will focus on Saucony’s commitment to community empowerment and the brand’s...

London-headquartered Felix Capital, which has already invested in the likes of Peloton, Highsnobiety, Farfetch and Goop, has raised an additional $300 million to continue its strategy of investing in digital lifestyle brands. Founded in 2014 by Antoine Nussenbaum and Frederic Court, the company did not reveal...

Under Armour said UA Record, its mobile app for tracking fitness and weight changes, will be retired on March 31, 2020 and will no longer operate. Users who have been tracking workouts on UA Record are being encouraged to transition to MapMyFitness app. In a note...

New Mexico United announced a new partnership with Puma, becoming the first American professional soccer team to partner with Puma. Founded in 2018, the team plays in the USL Championship, the second division of American soccer. “We are thrilled to be Puma’s first professional American soccer team...