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Speaking at the Stifel Cross Sector Insights Conference, Jim Swanson, CFO, Columbia Sportswear, said the company’s diversified business model, accelerated investments in digital in recent years, and the heightened appeal for outdoor products will help it manage the fallout from the pandemic. Diversification efforts start with...

Puma has initiated opposition proceedings in connection with Nike’s application to use the word “footware” for use on sneaker-specific software products and services, according to thefashionlaw.com. Puma’s June 16 opposition filing argues that “footware” is a “merely descriptive” term for technology-driven footwear designs and should not...

The North Face and REI both said they would temporarily stop buying Facebook ads in solidarity with calls for a boycott from civil rights organizations. Facebook and CEO Mark Zuckerberg have come under fire for allowing racist content and disinformation to propagate on the site. On...

Speaking at the 2020 Stifel Cross Sector Insights Conference, Steve Rendle, VF Corp.’s chairman, president and CEO, said moves beginning in 2017 to reposition the business are serving the company “very, very well to navigate these times.” But he also believes VF is well-positioned to...