10 Apr Pou Sheng Reports Q1 Sales up Nearly 24 Percent
Pou Sheng International (Holdings) Limited, which is one of China's largest retailers of branded athletic footwear and apparel, reported net sales increase 16.7 percent in...
Author: FDRA Staff
10 Apr Reebok Supports Best Ranger Competition
The Reebok brand is new to the military market, but already provides five lines of military and law enforcement footwear, each designed for a specific...
09 Apr Keds Introduces Taylor Swift Tour Collection
Keds is kicking off its participation as an official tour sponsor of Taylor Swift's The 1989 World Tour with a new collection of limited edition...
09 Apr Chaco Adds New England Rep Team
Chaco continues to expand its sales team with the addition of Hawk Associates in New England. Covering Massachusetts, Connecticut, Rhode Island, Maine, New Hampshire,...
09 Apr Evolv Names New Rep for South Central Region
Evolv Sports has hired Will Mott as an independent rep for its climbing footwear in Arkansas, Louisiana, Mississippi, Oklahoma and Texas....
08 Apr Rykä to Sponsor 2015 SCW Mania
Rykä, the women-only sport brand owned by Brown Shoe Co., will serve as the exclusive footwear sponsor of the 2015 SCW MANIA Fitness PRO Conventions....
08 Apr Saucony Launches ‘Seeker’ Global Brand Campaign
Saucony launched its largest marketing effort in history - a multi-media global brand campaign that reminds readers, viewers and listeners to seek out their potential...
07 Apr Deckers Brands Appoints New Teva Brand President
Deckers Brands appointed Wendy Yang as Teva Brand President, effective May 1. Yang joins Deckers from New Balance where she served as general manager, women's...
07 Apr Chaco Appoints VP of Sales
Chaco promoted Todd Gordon to vice president of sales. In this role, Gordon will further develop Chaco’s U.S. wholesale strategy, enrich the brand’s presence across...
07 Apr Icebug USA Opens First Official Footwear Testing Center
Icebug USA, a subsidiary of Icebug Sweden and the leader in traction footwear, announced the opening of its first official test center in North America...