For more than a decade, Rack Room Shoes has featured real customers – instead of professional models – in all of its seasonal advertisements, selected through the retailer’s annual Models Wanted contest. The family footwear retailer announced the evolution of this well-known initiative with the...
Under Armour与阿士东维拉足球俱乐部（Aston Villa Football Club）合作。从本季度的“战若雄狮（Fight Like Lions）”宣传活动开始，到2021年为止，Under Armour将一直与阿士东维拉这家以自己为骄傲且历史悠久的足球俱乐部联手。今天，2016至2017赛季俱乐部新的主客场全套装备，以及训练服也将展现在公众眼前。...
Columbia Sportswear recently opened a new branded retail location at Disney Springs in Lake Buena Vista, FL. The 5,000-square-foot store features a stunning overhead display of 500 fish in a pool of reflected light, artwork and sculpture inspired by the Florida coast, and on-site embroidery...
Jordan Brand announced that it has reached a deal with baseball legend Derek Jeter to remain with the brand, creating the role of ‘Captain’ within the iconic brand’s training category and family of baseball athletes. The brand will also continue Jeter’s signature RE2PECT line with...
True Fit, which helps shoe and apparel businesses cut down on e-commerce returns, announced a $25 million Series B financing from Jump Capital, Signal Peak Ventures, and Intel Capital. The new funding brings total investment in True Fit to $40 million....
Skechers USA, Inc. announced that the company won the Campaign of The Year Award at the Drapers Footwear Awards for its Spring 2016 Kelly Brook Skechers Memory Foam campaign. This achievement follows a year when Skechers has won multiple top industry awards in the United...
Amazon said customer orders taken during second annual Prime Day July 12 surpassed Prime Day 2015 by more than 60 percent worldwide and more than 50 percent in the United States. The company said Prime members savings more than doubled compared with a year earlier...
Import cargo volume at the nation’s major retail container ports should see a small-but-significant increase this month as merchants stock up for the back-to-school season, then see a larger wave in late summer and fall for the holiday shopping season, according to the monthly Global...
Keen Inc. welcomed Tyler LaMotte as the company's first-ever global vice president of brand marketing. Bringing years of industry experience and a proven track record of successful brand marketing, LaMotte will lead and oversee the brand's global marketing efforts and messaging across all product categories...
Giuseppe Zanotti Design has tapped Mario Sorrenti to shoot the brand’s fall advertising campaign. The photographer portrayed models Grace Hartzel and Josh Beech as two rock stars in the backstage of a concert with the black and silver music equipment serving as props for the...